Edison Smart Announces the Rebrand of ‘Data Automation’ to ‘Emerging Tech’
At Edison Smart, we’ve always been future-focused — both in how we grow and who we work with. As our business expands and the tech space evolves, we’re excited to announce a major milestone: our Data Automation team has officially rebranded to Emerging Tech.
This rebrand reflects the wider scope of technology sectors we now serve and the forward-thinking talent we place. It’s a strategic move that supports our next phase of growth and aligns with the innovative solutions our clients deliver.
Why the Rebrand?
While Data Automation helped define our early success, the scope of our work has expanded significantly. Today, we’re supporting clients across a wide spectrum of high-growth and disruptive tech sectors. Our new name — Emerging Tech — captures that evolution.
🧠 These are the key areas the Emerging Tech team now specialises in:
- Artificial Intelligence (AI)
- Edge Computing
- Robotics Technologies
- Blockchain
- Web3
- Embedded Security
- Semiconductors
“As we evolve with the future of talent, we’re rebranding from ‘Data Automation’ to ‘Emerging Tech’ — a name that better reflects the cutting-edge skills, innovation, and vision we bring to tech recruitment.”
— Tom Farrington, Consultant, Emerging Tech at Edison Smart
What It Means for Edison Smart
The rebrand strengthens Edison Smart’s position in the market as a specialist tech talent partner. It ensures our branding keeps pace with the sectors we serve and sets us up to scale alongside clients shaping the next generation of technology.
“Renaming the team to ‘Emerging Tech’ marks a strategic step forward for Edison Smart. As the business scales, it’s crucial that our team identities evolve to reflect the broader impact we’re making in the tech space.”
— Dan Cox, Director at Edison Smart
What It Means for Our Clients and Candidates
Whether you’re developing new-edge technologies or looking to join a company that is — we’re still the same trusted, specialist recruitment team, now operating under a name that better matches our mission.
We offer tailored solutions across:
- Permanent and contingent recruitment
- Retained and executive search
- Embedded talent partnerships
- Flexible resourcing for growth and project delivery
Looking Ahead: The Future Is Emerging
This change reflects more than branding — it’s a statement of intent. Emerging Tech signals our commitment to working at the forefront of tech innovation and providing the talent solutions that help our clients grow and scale in future-defining spaces.
📩 Get in touch with our Emerging Tech team to find out how we can support your hiring journey or next career move.
